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Privacy Policy

Last updated: November 2026

PlayTrove ("we", "us", "our") provides a collection of free mobile games available as a web app at playtrove.netlify.app and as a mobile app on the Apple App Store (iOS) and Google Play Store (Android).

This Privacy Policy explains what information is collected, how it is used, and your choices regarding that data. By using PlayTrove you agree to this policy.

1. What Data We Collect

We do not require you to register an account or provide any personal information to play our games. The data described below is collected automatically by our advertising partners.

Data TypeCollected byPlatform
Advertising ID (IDFA / AAID)Google AdMobiOS & Android app
Cookies & browser identifiersGoogle AdSenseWeb
Device type, OS versionGoogle AdMob / AdSenseAll
Approximate location (country/region)Google AdMob / AdSenseAll
App usage (sessions, game played, time spent)Google AdMob analyticsiOS & Android app
IP addressGoogle AdSenseWeb
In-app purchase receiptsApple / Google (not us)iOS & Android app

We do not collect your name, email, phone number, exact location, or payment card details. We never sell your personal data.

2. Advertising — Web (Google AdSense)

Web only

Our website uses Google AdSense to display banner advertisements. Google AdSense uses cookies and similar tracking technologies to:

Google AdSense may share data with Google's advertising partners. This data is governed by Google's Privacy Policy.

How to opt out of personalised web ads:

3. Advertising — Mobile App (Google AdMob)

iOS & Android app

Our mobile app uses Google AdMob to display advertisements including rewarded video ads and interstitial ads. AdMob uses your device's Advertising ID to:

iOS — App Tracking Transparency (ATT)

On iOS 14.5 and later, our app will ask for your permission to track your activity across other apps and websites using Apple's App Tracking Transparency framework. You can choose to allow or deny this tracking.

Android — Ad Personalisation

On Android, you can opt out of ad personalisation at any time:

Google AdMob's data practices are governed by Google's Privacy Policy and AdMob's data disclosure.

4. In-App Purchases & Subscriptions

iOS & Android app

The app offers optional in-app purchases and subscriptions processed entirely by Apple (App Store) or Google (Play Store). We never receive or store your payment card details. Purchase receipts are validated by the respective platform.

Subscription management and cancellation is handled through your App Store or Google Play account settings.

5. Cookies

Web only

Our website uses cookies placed by Google AdSense for advertising purposes. We do not use cookies for any other purpose. You can control cookies through your browser settings or by using a browser extension such as uBlock Origin.

6. Children's Privacy

Web & App

PlayTrove is intended for general audiences and is not directed at children under the age of 13 (or under 16 in the European Economic Area). We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided personal information, please contact us and we will delete it promptly.

Ad personalisation for users known to be under 18 is automatically disabled in compliance with Google's policies.

7. GDPR — Users in the European Economic Area

If you are located in the EEA, you have the following rights under the General Data Protection Regulation (GDPR):

To exercise any of these rights, contact us. We will respond within 30 days. Note that most data is held by Google — you can also exercise rights directly with Google via their privacy controls.

Our lawful basis for processing data for advertising is legitimate interests (serving ads to fund free games). Where required, we will ask for your consent via an in-app consent form (GDPR consent management).

8. CCPA — Users in California

If you are a California resident, you have the right to know what personal information is collected about you, request deletion of your personal information, and opt out of the "sale" of your personal information. We do not sell personal information. To make a request, contact us.

9. Data Retention

We do not store personal data on our own servers. Data collected by Google through AdMob or AdSense is retained according to Google's data retention policies. You can delete your Google advertising data at any time via myaccount.google.com.

10. Third-Party Links

The app and website may contain links to external sites. We are not responsible for the privacy practices of those sites. We encourage you to read their privacy policies before providing any personal information.

11. Security

We implement reasonable technical measures to protect our systems. However, no internet transmission is completely secure. We cannot guarantee the security of data transmitted to us and you do so at your own risk.

12. Changes to This Policy

We may update this Privacy Policy periodically. The updated version will be posted on this page with a revised date. For significant changes, we will provide a notice in the app. Continued use after changes constitutes acceptance of the updated policy.

13. Contact Us

If you have questions, concerns or requests regarding this Privacy Policy, please contact us via our contact form. We will respond within 30 days.


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